MARKETING PORTFOLIO
B2B SAAS · GTM
Amelia Dash
B2B SaaS Marketing Lead — Content, Brand, Demand & GTM
I build the positioning, proof and go-to-market systems that let early-stage SaaS teams earn trust and grow into their next stage.
CAREER SNAPSHOT
7+ years
B2B SaaS, GTM, content and demand
2 functions
Marketing teams built from zero
What I lead — and the proof behind it.
70%+
Sales cycles used my content
19%
Inbound lead growth as sole marketer
2 months
To first campaigns live
6 months
To a functioning product marketing system
Selected work
The work behind the numbers
02 — CONTENT
Turning customer outcomes into enterprise proof
At M-Files, I built customer-led content and sales enablement programs across case studies, webinars, pitch decks and executive narratives used in enterprise and mid-market sales cycles.
70%+ sales-cycle adoption
03 — DEMAND
Growth that supports qualified pipeline
As a sole marketer, I grew inbound leads while establishing a clear reporting cadence and a marketing foundation that connected campaigns to commercial progress.
19% inbound lead growth
01 — 0→1 BUILD
Building a marketing function from zero
At Prerender.io, I established the first positioning, launch, enablement and customer-insight frameworks across Product, Sales, Partnerships and Customer Success.
Six months to full function