I'm Amelia,
a Product Marketing & GTM Strategist
I help SaaS companies turn great products into products customers understand, adopt and buy. 15+ years across product marketing, GTM strategy, customer insight and digital marketing, for B2B and B2C.
What I bring to the table!
I'm Amelia, a Product Marketing & GTM Strategist based in Barcelona. For 15+ years, I have worked where product marketing, GTM strategy, customer insight, and digital marketing meet, across B2B and B2C SaaS. My career has taken me from Australia to China to Finland, and now Spain. Working with cross-cultural teams at every stop taught me to build alignment across product, sales, partnerships, and customer success.
I led the global customer marketing team across EMEA, NORAM and APAC, developing team members through coaching and hands-on support and shaping how the team grew and contributed to GTM priorities. I have also built sales enablement content used in 70%+ of deals, a partner programme that reached 35% adoption, PLG onboarding that lifted free-to-paid conversion, and a marketing function from scratch as a sole marketing hire.
I'm an early adopter of AI tools, which free up time for strategic thinking, and I hold an MBA while completing part-time doctoral research in B2B digital marketing analytics.
What I bring to a team
Built for fast-moving SaaS teams that need strategy and execution from the same person.
GTM Strategy & Launches
Positioning & Messaging
Customer Insight & Research
Leading Empowered Teams
PLG & Onboarding
Digital Marketing & Demand Generation
AI-Powered Execution
Selected work
Every project here started with a messy problem and a judgment call. Each one shows what I owned, the assumption I had to make and what happened next.
Want the full thinking behind each project?
“Amelia contributed meaningfully to product launches and go-to-market planning, helping turn product messaging into clear, compelling stories.”
Sandra Bineau
Director Global Brand & Content Marketing, M-Files
GTM strategy built on evidence, not opinion.
I get close to the problem before I write a word, map what buyers actually compare us against and let data settle the arguments. Having worked with teams in four countries, I build alignment across product, sales, partnerships and customer success early, because a strategy only works if every team can carry it.
The numbers behind the work
Every figure here traces back to a real launch, programme or campaign.
15+
Years in product marketing, GTM and digital marketing
4
Countries worked in, from Australia to Spain
70%+
Of deals used sales enablement content I built
35%
Adoption of my partner enablement programme
30%
Engagement lift among priority personas
Education & Research
Doctoral Researcher, 2018 to present
B2B Digital Marketing Analytics
University of Eastern Finland
Alongside client work, I’m pursuing part-time doctoral research into how B2B SaaS companies generate and qualify leads through their marketing funnels, grounding my day-to-day GTM decisions in the same rigor I bring to academic research.
Published
Marketing Analytics in the Digitized B2B Landscape: Insights into Lead Generation in SaaS Firms
MBA
University of Southern Queensland, Australia
Bachelor of Electronic Commerce
University of Queensland, Australia
How research shapes my GTM work
Years of academic discipline taught me to question assumptions, test hypotheses, and let evidence 'not opinion' drive decisions. That same approach shapes how I build and validate every GTM strategy I bring to a team.