My selected works
15+ years of GTM work across B2B and B2C SaaS, from enterprise launches to marketing functions built from scratch. Each project shows the problem, the assumption I made and how I reached the call, not just the result.
From SEO to AI Visibility
Positioning, Category Launch
Prerender needed to enter AI visibility without diluting its SEO story. I widened the narrative to cover search engines and AI crawlers, and bet on a new buyer in growth and content teams.
From SEO to AI Visibility
Positioning, Category Launch
Prerender needed to enter AI visibility without diluting its SEO story. I widened the narrative to cover search engines and AI crawlers, and bet on a new buyer in growth and content teams.
From SEO to AI Visibility
Positioning, Category Launch
Prerender needed to enter AI visibility without diluting its SEO story. I widened the narrative to cover search engines and AI crawlers, and bet on a new buyer in growth and content teams.
M-Files × Microsoft 365 Launch
GTM Strategy, Product Launch
A first-of-its-kind integration needed one story Product, Sales and Content could all sell. I built it on trusted AI content, unified compliance and return on existing Microsoft 365 spend.
M-Files × Microsoft 365 Launch
GTM Strategy, Product Launch
A first-of-its-kind integration needed one story Product, Sales and Content could all sell. I built it on trusted AI content, unified compliance and return on existing Microsoft 365 spend.
M-Files × Microsoft 365 Launch
GTM Strategy, Product Launch
A first-of-its-kind integration needed one story Product, Sales and Content could all sell. I built it on trusted AI content, unified compliance and return on existing Microsoft 365 spend.
From ICP Research to Segment-Led Content
Customer Insight, Messaging
M-Files could solve a problem for almost every department, which made it hard for any single buyer to see themselves in it. I rebuilt the story around who buys and the one problem they own, and grounded every message in customer evidence.
From ICP Research to Segment-Led Content
Customer Insight, Messaging
M-Files could solve a problem for almost every department, which made it hard for any single buyer to see themselves in it. I rebuilt the story around who buys and the one problem they own, and grounded every message in customer evidence.
From ICP Research to Segment-Led Content
Customer Insight, Messaging
M-Files could solve a problem for almost every department, which made it hard for any single buyer to see themselves in it. I rebuilt the story around who buys and the one problem they own, and grounded every message in customer evidence.
A GTM Engine From Zero
0→1 Build, GTM Strategy
I joined Prerender.io as its first product marketer, with no playbook, and three GTM motions already running at once: product-led growth, enterprise sales and partner-led growth. In 6 months I built the product marketing function from scratch and stood up the GTM frameworks Product, Sales, Partnerships and Customer Success work from. This page is less about what shipped and more about how I decide what deserves a GTM plan, how I build one, and why each step is there.
A GTM Engine From Zero
0→1 Build, GTM Strategy
I joined Prerender.io as its first product marketer, with no playbook, and three GTM motions already running at once: product-led growth, enterprise sales and partner-led growth. In 6 months I built the product marketing function from scratch and stood up the GTM frameworks Product, Sales, Partnerships and Customer Success work from. This page is less about what shipped and more about how I decide what deserves a GTM plan, how I build one, and why each step is there.
A GTM Engine From Zero
0→1 Build, GTM Strategy
I joined Prerender.io as its first product marketer, with no playbook, and three GTM motions already running at once: product-led growth, enterprise sales and partner-led growth. In 6 months I built the product marketing function from scratch and stood up the GTM frameworks Product, Sales, Partnerships and Customer Success work from. This page is less about what shipped and more about how I decide what deserves a GTM plan, how I build one, and why each step is there.