Hi! I’m AMELIA
I make
time to explore
off the clock!
I spend my working hours untangling markets and messaging.
Off the clock, I go looking for places with no Wi-Fi and better views. A yoga mat on a terrace, a reef, a ridgeline: the settings change, but the habit stays the same. I slow down, pay attention and take in the view.
Where I make things slowly.
When I close the laptop, I still like making things, just slower, messier and with my hands. Watercolor and ceramics are where I swap dashboards for paintbrushes and wet clay, and where nothing needs a KPI to be worth finishing. Some pieces work. Others teach me patience. I keep going back for both.
Researching the funnels I build.
Alongside my day job, I'm a part-time doctoral researcher in B2B digital marketing analytics at the University of Eastern Finland. I study the same funnels, emails and webinars I build at work, through a researcher's lens. It keeps me honest: every campaign starts as a hypothesis, and every result raises a better question.
PUBLISHED
Marketing Analytics in the Digitized B2B Landscape: Insights into Lead Generation in Software-as-a-Service Firms Which touchpoints actually generate leads in a B2B SaaS firm?
IN PROGRESS
Not All Recipients Process Alike: Effects of B2B Email Design Elements on Call-to-Action Clicks Busy B2B buyers skim.
Decoding B2B Webinar Success: Investigating Customer Engagement Dimensions in Digital Content Marketing